Awards & Academic Recogntion

PHOTOGRAPHY AND ACADEMIC AWARDS

 

2025

• Winner: Future Foundations Category – University of Strathclyde Image of Research Competition

  • Project: Plant-Based Reusable Theatre Caps: A Step Towards Sustainability

  • Details: Design-led research in partnership with Heriot-Watt University and the NHS Golden Jubilee to introduce 100% biodegradable, sustainable cellulosic-fiber caps into medical environments.

  • Collaborators: Paul Rodgers, Euan Winton, Lucy Welsh, Jonathan O'Reilly, and Carole Anderson.

  • Link: View Exhibition Entry

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• Highly Commended Entry: AI Insights Category – University of Strathclyde Image of Research Competition​

  • Project: Selling Motherhood: The Price of the Perfect Mumfluencer

  • Details:

  • Link: View Exhibition Entry​​​​​​​​​​​​​​​​​​​

 

2024

• Highly Commended: Preserving our Planet Category  – University of Strathclyde Image of Research Competition

  • Category: Preserving our Planet

  • Project: Dressing Our Way To Extinction Part II

  • Details: Visual analysis of fast-fashion production, evaluating the sharp divide between commercial media glamour and hidden environmental costs.

  • Collaborators: The Model Team, Indez Ltd, and Gretna Green.

  • Link: View Exhibition Entry
     

• Winner: 1st Place Doctoral Colloquium Poster – 11th International Research Conference in Marketing, University of Strathclyde Business School 

  • ​Awarded first place by Dr Ali Jafari and Professor Beverly Wagner in recognition of an outstanding doctoral research poster presenting critical consumer culture insights.

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2023

• Winner: Hope for Humanity Category – University of Strathclyde Image of Research Competition​

  • Project: Dressing Our Way To Extinction Part I

  • Details: Award-winning visual project examining massive consumer retail habits and pathways to interrupt fast-fashion industry life cycles.

  • Collaborators: Damian Shields (Retoucher), The Model Team, and Anna Freemantle (Main Model).

  • Link: View Exhibition Entry

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ACADEMIC MILESTONES

 

2025

• Academy of Marketing Conference (AM) Saints & Scholars

  • Location & Date: University College Cork, Cork, Ireland (July 7–10, 2025)

  • Presentation: Selling Motherhood: A Critical Visual Analysis of Maternal Marketing and Platform Capitalism from Betty Crocker to Mumfluencers.

• Consumer Culture Theory (CCT) Conference

  • Location & Date: King's College London, London, UK (June 24–27, 2025)

  • Presentation: Reimagining Maternal Marketing Legacies.

 

2024

• Association of Consumer Research (ACR) Annual Conference: Art Festival

  • Location & Date: Paris, France (June 26–28, 2024)

  • Presentation: Echoes of Opulence: The “Yummy Mummy” Myth in the Shadow of Ecological Responsibility.

• Gender, Markets, and Consumers (GENMAC) Conference

  • Location & Date: University of Edinburgh, Edinburgh, Scotland (June 26–28, 2024)

  • Presentation: A Vogue Visual Discourse Analysis: The Celebrity Yummy Mummy, Race and Gender Representations.
     

2023

• MRes, Research Methodology for Business and Management
  University of Strathclyde​

  • Thesis: Vogues, Changing Faces: A Critical Visual Analysis of the Celebrity-Fashion Alliance Through an Intersectional and Neoliberal Feminist Discourse Lens.

  • Courses: Philosophy, Research Methods, Literature Reviews, Qualitative Research, Tackling Grand Global Challenges and Interdisciplinary Research, Writing and Presentation Skills.
     

2021

• MSc, Digital Marketing Management (Grade: Distinction) 
  University of Strathclyde

  • Courses: Strategic Digital Marketing, Marketing Research in a Digital Age, Cross-Cultural Buyer Behavior, eMarketing in Practice, Supply Chain Digitalization, Contemporary Consumers, Integrated Marketing Communications, Leadership for Change & Innovation, and Business Information Systems. Final Project: Transforming a newly registered Smart Home website from inception to a fully functional Amazon affiliate marketing website.